In business, good data is the lifeblood of decision-making. Companies, large and small, rely on information to make decisions. Over the past 18 years, Google Analytics has become the key tool for analyzing website activity, providing the data that drives business. Google’s measurement solution made it fairly simple for even […]
Digital Accessibility and Compliance in B2B and Industrial Sectors The B2B sector has experienced a profound transformation, particularly noticeable post-2020. The disruptions caused by the pandemic have necessitated a swift transition to digital platforms. This shift is more than a mere change in tools; it signifies a fundamental evolution in how B2B companies conduct business, […]
We are living in an increasingly digital world, where understanding your audience’s behavior across different platforms and devices is critical for business success. To help you gain this understanding, Google has developed powerful tools like Google Analytics 4 (GA4) and Google Signals. In this post, we will delve into these tools, explaining what they are, […]
Introduction In today’s digital landscape, cookies are crucial in tracking user behavior and enabling personalized advertising. However, the cookie-based marketing model is undergoing a significant transformation with increasing privacy concerns and evolving regulations. Business owners need to grasp the concept of cookies, comprehend the difference between first-party and third-party cookies, and understand how the absence […]
Google Analytics was always considered one of the company’s flagship tools. Website owners rely on its data to assess website performance and, specifically, track user behavior. Starting July 1st, 2023, the platform will undergo a major overhaul. Instead of previous Google Analytics 3, or Universal Analytics (UA), users will switch to Google Analytics 4 (GA4). […]
When you create marketing content for your B2B company, it’s essential to include many different parts to make it effective. One part of an effective marketing content piece is the call to action or CTA. It’s essential to have a CTA in your marketing content and ensure it’s an effective one. Here’s how to do […]
When you market your products and services, you want to do so excitingly. You don’t just want to publish content on what the products and services are in general. You want to make them as enjoyable as possible, so people must buy them immediately! The task can be accomplished with marketing storytelling. What is Marketing […]
There are many strategies you can use to accomplish effective marketing. You want to ensure you use as many as possible, especially the best ones. Search engine optimization, or SEO, is a marketing technique your company should often use. What is SEO? SEO is using keywords in the content to draw site visitors in through […]
You shouldn’t just start doing so without a plan when you want to market your B2B products and services. You need to know precisely how to market your products and have a set plan in place for it to be effective marketing. Here’s how to create a killer B2B marketing plan! What is a Marketing […]
Marketing content takes many different forms. One type of marketing content that may be ideal for your company is thought leadership content. Thought leadership content helps show potential customers why you are a leader in the industry and how this relates to the products and services you sell. Using thought leadership content with your marketing […]
Marketing techniques are ways for companies to sell their products and services. By marketing these items, your business gets the word out on products and services correctly. One type of marketing strategy your company may want to use is revenue marketing. What is Revenue Marketing? Revenue marketing is a technique that involves both marketing and […]
Marketing strategies are a vital part of getting your business noticed. With so many marketing methods, you may wonder what type of marketing strategy is right for you. The best way to ensure top-notch marketing is to use various techniques. One strategy businesses should keep in mind is emotional marketing. What is Emotional Marketing? Emotional […]
When you think of the Internet, you may not realize there are different versions of this frequently used digital information source. We are now moving up to Web 3. Web 3 is the third version of the Internet. If you’re confused about what this is and how it affects you, specifically in digital marketing, don’t […]
Businesses quickly learn that blog content is an excellent way to draw in customers. This type of online content is informative and interesting. Plus, it may have some helpful advice related to your industry. With that said, it’s important that blog content is created and published with a goal in mind and on a set […]
As a business owner with a website, you want to use your site to the best of your ability. Your website is an excellent marketing tool once you get Internet users to visit it. You don’t just want a high volume of site visitors, you want quality site visitors. Quantity is a good thing, however, […]
When email marketing is good, this type of strategy can be very effective. In fact, email marketing has a $38 return on investment for every $1 spent. With this fact in mind, it’s no wonder that email marketing continues to be used by businesses of all sizes. The one thing you must remember is to […]
There are various times in business when marketing strategies are less than successful. These marketing strategies may target the wrong potential clients or simply not have the information needed to wow prospective customers. With account-based marketing, the chances of being successful with sales are much more likely. What is Account-Based Marketing? Account-based marketing is a […]
There are many B2B marketing strategies that are effective ways to draw in new clients and keep current customers as well. From in person marketing options to content marketing, there are various ways to reach an audience. One marketing method that is still a strong contender in this type of advertising strategy is email marketing. […]
Businesses want to make as many daily sales as possible. These entities also want to keep the customers coming back for additional products and services time and time again. If you’re wondering how to do so, focusing on customer retention is a key concept for your business. You want to draw people in to buy […]
As a business owner, you want to increase your client roster as much as possible. Not only do you want to keep the clients you have but you want to gain new customers as well. Marketing plays a large part in gaining new customers and keeping current ones. In order to market your business correctly, […]