3 Inbound Marketing Practices for B2B Companies and Why They Work

B2B inbound marketing is the most effective way for a business to achieve lead generation.

Although inbound might seem effort-intensive, the results are worth it. Once content has been researched, written, and deployed, it has an ongoing effect on traffic.

It may take up to six months for a well-planned content marketing strategy to yield fruit, but it can generate bottom-line results for years.

B2B enterprises that embrace inbound best practices have the potential to carve out a unique level of online visibility. To do it, they need to be alert to changing conditions and align with the evolving expectations of search users.

Let’s look at three powerful B2B inbound marketing approaches that work in the B2B sector.

Go Deep With Comprehensive, Long-Form Content

Recent research has shown that long-form content is the way to capture top search rankings.

Although shorter blog posts can bolster your strategy, your top keywords should be supported with the most detailed and well-researched content you can put forward.

In fact, recent research has shown that “top 10” content for competitive B2B keywords tends to be in the range of 2,000 to 2,400 words. That’s a whole lot longer than the average blog update, which ranges anywhere from 300 to 600 words.

Content is a great opportunity to show off your expertise, so use it!

Optimize and Expand on Your High Traffic Posts

Although you can work with an SEO vision in mind, you can’t always control which posts will end up attracting traffic. Sometimes, you’ll simply strike a chord with your audience and find that a post you only worked on for a few hours is driving traffic to your site.

In this case, it’s time to use the modular nature of the Web to your advantage.

Remember, you can always go back to any post and add more to it.

One of the best ways to do this is by introducing a new lead magnet, such as an e-book or video training series, that will enhance the value of the existing content even further.

Recycle Existing Content into Engaging Multimedia

No matter how long or short your written content is, it has great potential as multimedia.

Recycling your content into different formats has several benefits for inbound marketing:

• It allows you to expand your presence on channels like YouTube and Slideshare.
• It helps you appeal to customers with a wide range of learning styles and needs.
• It leads to a higher volume of links and captures attention from authoritative sites.

No matter where your inbound marketing stands, these three methods can take you to the next level. They’ll help you deliver more value to your Web users and get more qualified leads.