Global marketing agency AIMG recently launched a new content management system website they designed for machine vision solution provider Rycam Technologies.
“It was important to the client to have an editable website solution that allows them to update products and technologies in a timely fashion,” said AIMG’s Senior Project Manager Craig Bickford. “As the northeastern US representatives of leading manufacturers like Matrox and Sony,” Bickford adds, “having the latest products available on their site ensures that potential clients know their solutions are on the cutting edge of advances in their industry. Our professional-looking CMS website solution allows the client to get live quickly and accomplish what they need to as easily as possible.”
The custom, database-driven CMS website features an intuitive administrator interface that makes adding, editing, deleting and archiving web pages, text, images, links, and attachments fast and easy, without requiring a web developer or knowledge of programming. Using the built-in expansion and copy editor tools, the client can add new product pages, for example, and easily link them to the corresponding manufacturer’s page that already exists on the site. They can also continue to associate with product web pages downloadable datasheets and manuals that they use for sales calls and customer service product inquiries.
Taking advantage of AIMG’s helpful agency services, the client requested assistance with copy writing and editing, digital image acquisition and preparation, and data entry. Because the CMS website has a built-in search engine optimization tool, the client is able to get started with SEO on their own until they are ready to make the investment in professional services.
With a professional look and feel that accurately represents their corporate branding and their industry, the new Rycam Technologies content management system website from AIMG gives the client the expandability, flexibility and ease-of-use they were looking for in a cost saving website solution.
AIMG is a full service marketing agency that partners with companies to help them market and build their business both online and offline.
About Rycam Technologies
Visit www.rycamtech.comto learn more about the company and the machine vision and vision system solutions they offer.