When Dentistry on Broadway wanted an updated website that would entice and convince prospective customers to use their services, they knew AIMG would help them accomplish this goal. AIMG recently launched Dentistry on Broadway’s redesigned website and continues to help them market their company in the most efficient and appealing way to their targeted buyer personas.
The newly redesigned website provides a more intuitive browsing experience while showcasing all the services that Dentistry on Broadway has to offer. An emergency services number and call out was moved to a prominent position on the homepage to allow for immediate contact in the event of an emergency.
AIMG also modified their responsive website with custom tweaks to ensure that those visiting the site from their cell phones or tablets would be able to navigate the site quickly and conveniently.
After the launch of their redesigned website, Dentistry on Broadway continues on with AIMG’s marketing services. From supplementing their social media posting to setting them up with specific and targeted advertisements, AIMG has helped Dentistry on Broadway to refine their messaging to appeal to their specific buyer personas. By knowing these buyer personas, AIMG can understand who it is that Dentistry on Broadway trying to acquire as customers and develop a marketing plan that targets them specifically.
Not only is it important to know who you are targeting, but it’s important to know how to create a design that resonates with the buyer persona while presenting information in a compelling and convincing manner. AIMG helped Dentistry on Broadway create more effective landing pages, ads and call to actions that inspired visitors to take the next steps.
You can visit Dentistry on Broadway’s recently redesigned website at www.dentistryonbroadway.com.
AIMG develops and integrates custom and third-party web solutions and custom functionality to fulfill a wide variety of online sales, marketing, lead tracking and administrative needs. To speak with a web specialist call (888) 291-0037 or visit www.aimg.com.
